Google Social Impact - How it's Improving Google Pages

Google has released its latest social platform, Google Social Impact. This is Google's latest attempt to try to steal the show from Twitter and Facebook, with its suite of tools designed to help businesses interact with their customers. By offering a better option in terms of managing one's social media marketing while also providing a better chance to connect with existing and potential customers, it's clear Google is looking to make a name for itself in the social media scene, while also pushing other players in the space on to the path of success.

So how does Google Social Impact differ from other tools such as Twitter? In many ways, it's like comparing Facebook to a medium like WordPress where a person can more or less have a blogging platform on which they can then freely express themselves. When compared to something like a blog or even a simple website, this is actually a lot more powerful in terms of the ability to connect with your audience on a much more personal level. For example, a blog can be seen as a more or less passive form of communication, whereas a social networking site allows you to share your thoughts and feelings about a topic with millions of other users all around the world.

Google's social impact tool brings all this together, by allowing you to create pages within your Google+ account that show up on the main Google search engine results page. This should allow you to greatly increase the number of people who see your business, as well as giving them a more personal connection with you and your brand. Alongside Google Places, this also offers some additional business tools that include the ability to post blogs and more detailed profiles about your business.

As with any other site on Google, your profile will also dictate what parts of the site you can get involved in. Just like Facebook, your business can choose whether you'd like to be part of the profile review section, or the content section. You can then upload any of your current web pages into your profile and connect these with your Google+ business page. From there, your social network will now be able to see everything you've posted, giving visitors a chance to learn more about you, and possibly engage with you in conversation. The ability to update your profile at any time gives you greater freedom than you would have within Google Places, as you can take your social network to new heights when it comes to showcasing your brand and overall business message.

To encourage more interaction, many businesses are choosing to upload videos to their Google+ pages. Videos are a great way to show off your skills or demonstrate what you're capable of achieving. By uploading  Agency  related to your business, you can draw in even more attention to your page. Videos aren't just a new twist on an old idea: they are also proving to be a powerful way for businesses to interact with their customers and to make their brand even more personalised.

A few other features that are proving popular are the photo albums and the widgets that are available. You can upload any images you'd like to show off your business, and the images can be displayed alongside your profile. Widgets, meanwhile, provide your business with additional functionality, allowing users to quickly access information they're searching for. These kinds of additions are proving extremely popular among businesses looking for ways to increase engagement.

Google launched their social media element a little over a year ago, and so far it's proved a huge hit. Users have flocked to share comments and share videos and photos, resulting in impressive increases in the amount of traffic reaching the page. Businesses are also taking full advantage of this, by publishing their own blogs on the Google+ page in addition to the regular business blog. It's also possible for other pages to feature on the page, meaning that your actual business is now part of a big community. Getting involved in the community is a great way to get your brand seen by a whole new audience!

Hopefully by now you've got a better idea of how Google's latest updates are really benefiting your business. Google has also announced a number of new features which should help your site get noticed by even more potential customers. To get started, simply sign up for  Agency . You'll be amazed at the growth that can be achieved through the social impact Google has just introduced.